Tuesday October 23, 2001
Internet Publishing Bonanza
Student News Trend
- Up & Away!
By Amy Williams, Staff Writer
FRESNO STATE -- The Bulldog Newspaper
Foundation announced on Monday that its World Wide Web Site
page views for the Bulldog Newspaper were 1.172 million,
up 227,000 since last year at the same time.
This astounding popularity of the Bulldog
Newspaper traffic was also reported mirrored by other student
newspaper in academe.
For example, the College Publisher,
another leading provider of publishing technologies and marketing
services for student news, also published this week its 2001
College Newspaper Survey of more than 650 student newspapers.
Key findings from the survey include:
The 2001 College Newspaper Survey
is intended to be a comprehensive and useful resource for the Collegiate
* 36% of respondents are selling online advertising
* 43% reported being able to publish online editions in
two hours or less, largely attributable to greater
efficiencies generated from web- based
* 81% of respondents believe that strengthening their online edition
is a key priority over the
next 12 months
* 69% of respondents indicated that sending content via email
is an essential feature in order to engage readers
and increase page views.
College Publisher Inc. is widely advertised
as a publishing and marketing service in collegiate news service.
The Bulldog Newspaper Foundation the
independent student news service at Fresno State is one of
the fastest growing online digfital publishing firms in the colleg
newspaper market today.
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